Social Media

The following guidelines are for faculty, staff, alumni and students who manage and maintain social media accounts on behalf of St. Joseph's University, New York.

St. Joseph's University does not take responsibility for individual faculty or student-developed pages. Employees or student groups who create pages that could be affiliated with the University should notify the Department of Social Media of their intentions.

1. All content and uploaded photos and videos posted to an official St. Joseph's University social media page must relate directly to the University and should not be used as a promotional tool for individual programs, products and/or services outside of it. College employees are prohibited from endorsing or promoting individual opinions or causes on official College social media pages.
2. If you have been authorized to create an official St. Joseph's University social media site, please be careful to maintain the consistency of its editorial style by following the outlined standards in the official Editorial Style Guide.
3. St. Joseph's University welcomes engaged, constructive dialogue within its online communities. Please exercise good judgment and always be respectful and professional when you represent yourself and the University. Do not engage in any inappropriate or volatile dialogue when communicating your message, including comments that can be interpreted as libelous, defamatory, harassing, etc.
4. Always protect confidential and proprietary College content and third party information that has been disclosed to St. Joseph's University by following official policies and federal education regulations, including those stipulated by FERPA.
5. Respect for copyright, intellectual property and fair use laws must be adhered to at all times.
6. Be honest, transparent, authentic and factual when developing relationships, sharing information and connecting within online communities. Adding meaning and value to your message leads to building trust and brand recognition.
7. Understand the terms and conditions put forth by each individual social media site.
8. Social media is a continually evolving technology, and to stay current, these guidelines may need to be periodically modified and are subject to change as required at any time without notice.

For more information, contact Brian Wasson, executive director of social media, at [email protected].

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